View: Businesses need to prioritise customer care for a better tomorrow
'Just like we've shifted from carbon credit to green credit, can we also change this pattern… instead of celebrating the consumer rights day worldwide out of compulsion, can we take the leadership in talking about consumer care day,' he said. 'Once we start celebrating consumer care day, you will see the change in the environment with big positive signals.'
Modi's speech is timely, given the growing concerns about the impact of businesses on consumers and the environment.
In recent years, there have been high-profile cases of businesses engaging in unethical or harmful practices, such as selling unsafe products, engaging in misleading advertising, including greenwashing, and exploiting workers. These practices have eroded trust between businesses and consumers and have led to calls for greater regulation of businesses.
Modi's idea of dedicating a day to 'consumer care' rather than their 'rights' reflects a transformation from a reactive approach to a proactive nurturing of consumer relationships.
The emphasis is on genuine care, a willingness to understand consumers, both as individuals and as nations participating in the global marketplace. This initiative paves the way for fostering trust and building lasting connections.
When businesses, irrespective of their geographical locations, come together to celebrate a day dedicated to consumer care, they send out positive signals.
A collective commitment to consumer well- being can usher in an era of prosperity, rooted in the understanding that consumers are not just end-users but valuable stakeholders in global commerce.
Consumer rights are, undoubtedly, paramount. These rights ensure that consumers receive fair value for their money.
