Volatile gold slows Bluestone’s FY27 store expansion pace
Subscribe to enjoy similar stories.Bluestone Jewellery and Lifestyle Ltd is falling behind its ambitious target of reaching 500 stores by 2026-27, as volatile gold prices weigh on its expansion plans.The Bengaluru-based jeweller had outlined in its draft red herring prospectus (DRHP) plans to add over 290 new stores between 2024-25 and 2026-27, but managed to add only 65 stores in 2025-26, taking its total to 340 outlets.It now expects a more measured pace of expansion of about 20% annually, well short of its original target.“We should look at how the external operating environment has been, specifically from a gold price perspective,” said Gaurav Singh Kushwaha, founder and chief executive of Bluestone, during the company’s March-quarter earnings call on Friday.“Gold prices have seen a significant increase, and we need to ensure enough conviction from a demand behaviour perspective before accelerating store additions,” he added.The company also indicated a gradual shift away from franchise-led expansion. Of the 340 stores, around 67 are franchise-owned.
“The idea of franchise stores was largely as a capital access tool,” Kushwaha said. “Given our current scale and balance sheet strength, that structure does not make as much sense from a cost of capital perspective.”“We enter 2026-27 with robust exit growth, with a clear focus on execution, driving deeper wallet share among existing customers while continuing to expand our customer base,” Kushwaha said.However, it will continue to honour its existing five-year franchise agreements.Despite the slowdown in store expansion, demand remained resilient in the March quarter, with same-store sales growth (SSSG) of 34%.
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