Warner Bros' 'Barbie' double features advance booking with Oppenheimer, data shows

livemint.com:

A post shared by BARBIE (@barbiethemovie) The story is set in Barbie Land, where perfection prevails, except for those experiencing existential crises and Ken, Barbie's companion. The film boasts a star-studded ensemble cast, including Margot Robbie, Ryan Gosling, John Cena, Michael Cera, Kate McKinnon, America Ferrera, Will Ferrell, and Simu Liu. Also read: Margot Robbie’s Barbie movie likely to open with $80 million, Christopher Nolan's Oppenheimer eyes $40 million Although Warner Bros.

has conservatively estimated a three-day collection of USD 60 million, industry experts believe the actual numbers will exceed that projection, considering the film's strong appeal to women, particularly those below the age of 25. The film's minimum expected weekend collection is USD 80 million, with the potential to reach or even surpass the USD 100 million milestone. Compared to 'Little Mermaid', which opened with USD 19 million in advanced booking sales and reached Friday sales of USD 38.1 million, 'Barbie' is predicted to achieve even higher advance ticket sales.

'Little Mermaid' attracted 68 percent of women, with 61 percent from the 18-34 age group. Meanwhile, the film 'Oppenheimer', whose release date coincides with that of ‘Barbie’, is centred around the father of the atomic bomb, is also expected to perform well at the box office. Its primary audience consists of older males, while 'Barbie' appeals to females, especially young women.

Christopher Nolan's 'Oppenheimer', with a runtime of three hours, is likely to cross the USD 50-million mark in its opening. However, Universal holds exclusive control of theatres for three weeks. Christopher Nolan's previous film 'Dunkirk' opened with USD 50 million and eventually reached USD