Warner Bros Discovery aims to balance TV and OTT businesses
Hunt for the Indian Mujahideen, Love Kills: Madhumita Shukla Hatyakand, Star Vs Food Survival and History Hunter. While the slate for 2024 is still tentative, Abishek said the company will definitely produce more content globally.
To be sure, challenges for India’s OTT ecosystem are many. While the market is cluttered with multiple players, paid subscriptions have hit a plateau in the top metros, and advertising is yet to take off.
“In our category (factual entertainment), there are only a handful of players operating. Because viewer tastes have evolved so much, high-calibre programming is the norm now.
Plus, a lot of people in smaller towns have still not sampled OTT content, so there is room for growth," Abishek said while emphasizing that the company will remain focused on subscriptions as far as its OTT business goes. He added that it hasn’t been easy for the industry to maintain its commercials on the infotainment genre, particularly with changes taking place at companies like Walt Disney, Viacom and others.
Read more on livemint.com
