What Is Lead Generation in Digital Marketing?
A lead is a person who has expressed interest in your business. They might have engaged in some sort of interaction with your brand, such as liking a social media post. They are more inclined to participate in subsequent marketing initiatives as a result. Lead generation involves discovering these potential buyers and fostering their first interest in a certain good or service. The main objective of lead generation is to turn the potential customer into a customer and boost sales for your business. What Is Lead Generation in Digital Marketing? With the use of digital marketing tools and strategies, lead generation in digital marketing refers to the process of picking potential customers' interest in your company. Online platforms such as websites, social media, email, and others are used for digital marketing. It can be compared to marketing that takes place in «traditional,» «offline,» or non-digital media, such as newspaper ads, billboards, and TV advertising (this one is hard, but generally speaking TV is not viewed as digital marketing). Email and social media are only two of the many channels available for lead creation in digital marketing. The following categories can be used to further categorise leads:
A lead that has provided some information regarding their particular needs is referred to as an information-qualified lead (IQL). A lead that has participated in your marketing team's efforts is referred to as a marketing-qualified lead (MQL). Sales-qualified lead (SQL): A lead who has indicated a desire to do business with youWhy Is Lead Generation in Digital Marketing Important?
A key component of any digital marketing plan is lead Read more on economictimes.indiatimes.com
