While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?
The oil, a bestseller from the celebrity, wasn’t the only product that sold like hot cake on its India launch. Most products from the brand that went live on Sephora India that midnight sold out, so much so that the traffic led to the site crashing.
Fellow global superstar Rihanna chose to introduce her brand Fenty Beauty, valued at a massive $3 billion, on Falguni Nayak-owned beauty platform Nykaa this March to a star-spangled launch, and saw immediate sales traction. The launch was timed right after Rihanna performed at billionaire Mukesh Ambani’s son Anant’s wedding with Radhika Merchant.
Nike and basketball star Michael Jordan’s Air Jordan shoes are listed on Amazon as “top choices”, despite being priced at up to Rs 46,000.
Since brands created by global celebs are in vogue in India, it is easy to assume that Indian celebs would have also tasted similar success with the brands backed by them.
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