Subscribe to enjoy similar stories. For Hollywood movies in India, 2024 was among the worst in about a decade because of an overkill of brands like Avengers and big franchises failing to bring in the audience.
But Captain America, Superman, and Snow White could possibly help the industry redeem itself this year, say trade experts. Gross box office collections of American movies in India contracted 17% to ₹941 crore in 2024, according to media consulting firm Ormax.
That was the first year since 2015—excluding the pandemic-affected years of 2020 and 2021—that Hollywood movies failed to cross the ₹1,000 crore mark at the box office in India, per Ormax. Box office collections for Hollywood films in India have gradually declined from ₹1,595 crore in 2019 to ₹1,230 crore in 2022 and ₹1,139 crore in 2023.
“Hollywood in India was primarily a Marvel (cinematic universe) game and that’s how the country (India) became a big market for the American industry. With the decline in earnings of Marvel film franchises, Hollywood too has tapered off and nothing really managed to do well here last year," independent film exhibitor Vishek Chauhan said.
Also read | Bollywood set for ‘overkill’ with 50 film sequels slated for release in next two years The Marvel brand—the Avengers franchise is part of the Marvel cinematic universe—grew organically in India just as local audiences were taking to Hollywood films that were dubbed in regional languages, but American movie studios have barely made any organised marketing efforts to address the Indian market, he added. With the mind space for urban audiences saturated with multiple spin-offs, web series and movie versions of Star Wars and Avengers, tier-two and tier-three viewers have barely had
. Read more on livemint.com