Why India's biggest airline and top SUV maker are locking horns over an alphanumeric number
IndiGo claims could mislead consumers.
IndiGo’s Concerns on Trademark Use
InterGlobe Aviation, IndiGo's parent company, filed the lawsuit asserting that its “6E” mark has been central to its branding for nearly two decades. The airline emphasized that the mark is a registered trademark and an integral part of its identity.
In a statement, IndiGo said, “The ‘6E’ mark, whether standalone or in its variants and formative forms, is extensively used by IndiGo for its offerings and for goods and services provided in collaboration with trusted partners. Any unauthorized use of the ‘6E’ mark, whether standalone or in any form, constitutes an infringement of IndiGo’s rights, reputation, and goodwill. IndiGo is committed to taking all necessary and appropriate steps to safeguard its intellectual property and brand identity.”
The airline operates under the callsign “6E” and offers passenger-focused services like 6E Prime and 6E Flex under the same branding. IndiGo claims that Mahindra's use of “BE 6e” for its electric SUV could dilute the brand and cause confusion among consumers.
Mahindra’s Response: No Risk of Confusion
Mahindra Electric Automobiles has refuted IndiGo's allegations, asserting that its mark is distinct. The company clarified that “BE 6e” is a designation specific to its upcoming SUV and differs fundamentally from IndiGo’s “6E.”
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