Why Indian automakers are not scared of Elon Musk
Elon Musk's electric car maker Tesla, which has been actively exploring opportunities to enter the Indian market, is opening a showroom in Mumbai’s upscale business district Bandra Kurla Complex (BKC) to sell its imported cars. Tesla has plans to set up a manufacturing plant in Maharashtra. The most popular electric car brand in the world has long been seen as a heavyweight which will disrupt Indian's nascent electric vehicle (EV) market. But Indian automaker don't seem to be scared of Musk's India venture.
JSW Group Chairman Sajjan Jindal has doubted Musk’s ability to crack the Indian market, asserting that local giants Tata Motors and Mahindra & Mahindra are now deeply entrenched. JSW Group has a JV with China's SAIC Motor, JSW MG Motor India Pvt. Ltd, which sells EVs such as MG Comet EV, MG ZS EV, MG Windsor EV, MG 4 EV, and MG M9 EV. It is planning to launch several new EV models in 2025, including the Cyberster, an electric sports car.
India's EV sales are merely 2.5% of the total passenger vehicle sales. Can Indian EV makers take on the world's biggest EV brand while they are still in their infancy?
Indian automakers are not scared of Tesla
Though no match for Tesla, Indian EV makers believe Tesla can't disrupt their market. Speaking at the Ernst & Young Entrepreneur of the Year awards, Jindal said, “Elon Musk is not here. He is in the US. We Indians are here. He cannot produce what Mahindra can do, what Tata can do. It’s not possible. He can do (it) under Trump’s shadow, in the US. He’s super smart, no
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