Indore has been seeing a steady demand for the apparel category in the festive and wedding season over the last few months. The city, as per estimates, is home to over 2500 small and medium-sized garment manufacturers.
As per a report in The Times of India, demand for the city’s readymade garments in December 2023 saw a jump with dispatches to Andhra Pradesh and Tamil Nadu up by more than 10 per cent amid the boom witnessed during the wedding season.
So, what is it that makes Indore such a viable garment manufacturing hub for a host of SMEs in the city? Devroop Dhar, Co-Founder, Primus Partners says the garment hub in Indore is thriving and experiencing consistent growth given its rich heritage and tradition.
“The extended festive and wedding season, combined with steady economic progress, has fuelled a heightened demand for ready-made garments,” he says.
Seema Mishra, Founder, Maheshwari Creations, an apparel brand, and Founder of Handloom Kasrawad Art Cluster — the first handloom cluster of Madhya Pradesh under the ministry of MSME — states that the garment industry is expected to be a dominating sector in the times ahead. “There is a very fertile ecosystem here.
The government policies are conducive, and the plug and play model is beneficial for entrepreneurs. The city has a rich history of garments and cotton is easily available.
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