Why is Twitter getting a new logo? From Kia to Nokia, the logic of logo change
A company's logo reflects its brand identity, and a change of logo is aimed at brand refresh, often when the business of the company takes a turn or the company wants to convey to its customers its new aspirations. Elon Musk announcing to change Twitter's logo has generated a lot of interest. «And soon we shall bid adieu to the twitter brand and, gradually, all the birds,» he tweeted yesterday.
Musk posted an image of a flickering «X». He again posted: “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he said in another.Why is Twitter changing its logo? After Musk bought Twitter last year, the company changed its business name to X Corp. Since then he has made several incremental changes to Twitter.
He changed the platform's appearance, most significantly the iconic blue check mark, as well as its metrics, besides introducing a subscription model. But Twitter's main business proposition remained the same. Now with the new logo coming, Twitter is expected to radically change its business.
«Buying Twitter is an accelerant to creating X, the everything app,» Musk had tweeted in October, weeks before completing a $44 billion acquisition of the social network. He later said that Twitter could be like WeChat, the popular Chinese app that combines social media, instant messaging and payment services. The new logo is likely to herald Twitter's transformation to a super app.
Musk has a liking for the letter 'X' as it has appeared in his business several times, including in the name of the company SpaceX and the name of the car Tesla Model X. The new 'X' logo can reveal what Musk plans to do with Twitter. Musk had co-founded an online financial services and payments company X.com decades ago,
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