‘Will roll it back in a heartbeat if...’: Zomato founder Deepinder Goyal explains ‘pure veg mode’ rationale

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Zomato's ‘pure veg mode’ delivery option received mixed feedback from social media platforms. However, founder Deepinder Goyal decided to look at things optimistically, as he assured customers that the new scheme would be rolled back if there were any significant negative social repercussions. “I have received an overwhelmingly positive response on this launch from so many people.

A lot of comments from young people who eat non-veg food saying ‘now my parents can also use zomato’. I would like to repeat that this feature strictly serves a dietary preference. And I know there are a lot of customers who would never order food from a restaurant which serves meat, irrespective of their religion/caste," the Zomato founder said in a post on X.

“But why did we need to separate the fleets? Because despite everyone's best efforts, sometimes the food spills into the delivery boxes. In those cases, the smell of the previous order travels to the next order and may lead to the next order smell of the previous order. For this reason, we had to separate the fleet for veg orders.

Please note that participation in our Veg delivery fleet will not discriminate on the basis of our delivery partner’s dietary preferences," he added. ALSO READ: Zomato launches 'pure veg mode' in sharp deviation from earlier stance, Deepinder Goyal delivers orders Among other concerns, Goyal shared an opinion that some societies and Resident Welfare Associations (RWAs) will now not let the regular fleet in. “We will stay alert for any such cases and work with these RWAs to not let this happen.