IPL sees flat growth in TV ad volumes for first 15 matches
Indian Premier League (IPL) 2024 TV advertising for the first 15 matches experienced a 1% increase in ad volumes per channel compared to the previous edition, according to a report by TAM Media.
The number of sponsors and categories climbed by 26% and 63%, respectively, to more than 50.
The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.
Sporta Technologies (Dream11) was the top advertiser for the first seven games, while Parle Products was the leading advertiser for the next four games. The top advertisers collectively contributed 37% of ad volumes.
Besides Sporta and Parle, the other top advertisers include Playgames 24/7, Vishnu Packaging, and K P Pan Foods.
The first 15 matches saw 36 new categories and 73 brands. Parle Food Products and Airtel Xstream Fibre secured the top two positions among the 73 new brands present in IPL.
(You can now subscribe to our Economic Times WhatsApp channel)
Read more on economictimes.indiatimes.com
