Levis, Bata, Puma, Woodland, Wrangler, Biba, Adidas, Flipkart, Myntra, Nykaa Fashion, Shoppers Stop and Lifestyle are some who have already started discounting in online or stores or both, coming days after the heavy discounting during the Black Friday weekend sale in end-November.
“Winter has become shorter and there is no point dragging inventory for a longer period,” said shoe and apparel brand Woodland India chief executive Harkirat Singh. The retailer started its sale earliest ever this year but Singh said discount is steep only on the slow sellers unlike previous two years when it was across the board.
End of season sale during winter usually would start around December 18-20th and end in January covering the Republic Day which is a big consumption period.
The industry doesn’t want to take risk since last year winter was short too and peaked only in January for a brief while which had created a panic in the industry to liquidate stock. Chief executives said early discounts will also help in cash flow since inventory for spring-summer collection will start arriving at their warehouses from later this month.
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