WinZO earmarks $25 million investment in Brazil for expansion

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₹1.5 trillion to these companies. While WinZO has not received any such notice yet, the company is expediting its plans for international expansion. “Brazil is a very interesting market.

Almost 98% of the local population actually consumes in Portuguese. Brazil is actually where India was in 2017. So they have just recently started Pix, which is similar to UPI phenomena where micro-transactions and payments are getting solved," Saumya Singh Rathore, co-founder, WinZO Games, told Mint.

“It is also the fourth largest market globally, for interactive entertainment and the regulations and taxation both with regards to online gaming are favourable." The company, which has over 100 game developers as its partners and has popular casual games such as carrom, chess, car racing, among others, on its platform, will also allow its partners to offer games directly in the new market. During its beta testing, the company has seen great interest in Ludo, Rathore shared. "The market is underserved with very few products catering to Portuguese market.

We are planning to solve for the underserved market, as we did here in India. During our beta stage, Ludo became very popular there and we are looking at introducing many more games in the market," she said. The company said that Brazil has 90 million gaming users and in 2022, they downloaded 4.6 billion mobile games.

Rathore added that WinZO will provide access to the Indian game developers to the new market and users without any cost of technology, marketing, and distribution. The company will invest $25 million to expand and build in the Brazilian gaming market, which will allow further growth opportunities for the export of computing, technology, and consumer tech from India. "We have