Women advisors are succeeding through authenticity

investmentnews.com:

Authenticity is one character trait that is driving women toward success, especially in the wealth management industry. So why is it important?

“When you are clear about your authenticity, it inspires trust because you are drawing in and aligning yourself with clients that also share your value,” said Tiffany Soricelli, principal and CEO at Schenectady, New York-based Virtuoso Asset Management.

The Women Advisor Summit, which takes place Nov. 8 in New York City, will explore several topics, including what it means to be authentic in the wealth advisory industry. The panels will be led by women who are taking the industry by storm.

Kim Bourne, managing director at New York City-based Playfair Planning Services, will be one of the women on the panel about authenticity. Bourne likens being authentic to the Ritz-Carlton.

“It’s very clear— that personable, memorable, unique experience — that they want,” she said. “Regardless of what Ritz-Carlton you go to, that’s a big part of their gold standard. I think we all need to have that. Values-based financial planning is an authentic brand for our firm and I’m hoping through the panel discussion, we’ll be able to ask some thought-provoking questions and maybe provide some tools to help women.”

Like Soricelli, Bourne added that trust, along with being accountable and opening herself up to clients, is also authentic for her business, family and friends.

“It’s just a natural way to build trust and for me, I can accomplish great things when someone holds me accountable,” she said. “I think that’s true for many people. It can’t just be let’s have this great conversation, let’s invest assets. But how do the financial choices that we make align with the things that we say are truly