YES BANK launches YES Grandeur – An exclusive banking programme for the elite and emerging affluent segments

financialexpress.com:

YES BANK has announced the launch of YES Grandeur, an exclusive banking programme designed to address the unique financial and lifestyle needs of India’s fast-growing Emerging Affluent segment.

With an expected growth rate of 2.3 times over the next decade, as per BCG CCI Proprietary Income Model, this demographic is set to redefine the landscape of consumer banking in India, marked by its increasing disposable income and sophisticated consumer habits. With Indian middle class nearly doubling to 61% by 2046-47 as per PRICE Report, rising incomes and the expansion of middle-class and high-income segments will reshape future consumption.

YES Grandeur is aimed at catering to the evolving market dynamics where the affluent are increasingly seeking personalised services that complement their lifestyle. With an eligibility threshold of Average Monthly Balance (AMB) of ₹5 Lakh or a Net Relationship Value (NRV) of ₹20 Lakh, with additional consideration given to loan relationships, YES Grandeur is positioned to enhance the banking experience for this discerning customer base.

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Banking Benefits: Customers will enjoy premium service offerings including dedicated relationship managers, preferential rates on banking services, exemption across a host of charges, significant discounts on locker facilities, and a special 3-in-1 account that offers Demat Account & Trading Account with Savings Account.

Travel Benefits: Zero cross currency markup charges on YES Grandeur Debit Card combines convenience with savings on international spends for the travel enthusiast. Other exclusive benefits that come with YES Grandeur Debit Card are complimentary access to airport lounges,