Zomato 'pure veg mode' leaves netizens split: 'Casteist, criminal' move vs 'amazing initiative'

livemint.com:

Zomato launched its 'Pure Veg Mode' on Tuesday. While some users thought that the move was "the best example of customer satisfaction" other debated that it was "casteist and criminal". Some even said that the move would lead to attacks on regular Zomato riders in 'pure veg' housing societies.

Zomato CEO Deepinder Goyal, while announcing the launch of the 'Pure Veg Mode' along with a 'Pure Veg Fleet', said that it will solve the dietary preferences for 100% vegetarian customers. A journalist, Fatima Khan (@khanthefatima), said that Zomato's Pure Veg can lead to discrimination. "There have been multiple instances of people rejecting food deliveries because the delivery agent was a Muslim.

The argument used by them was also “we didn’t want our food purity to be tarnished". I won’t be surprised if ‘pure veg’ Zomato initiative leads to more discrimination," she wrote on X (formerly Twitter). Terming the move as casteist, Dalit writer and activist Shalin Maria Lawrence (@TheBluePen25) said, "Deleting the App.

I will never use Zomato again. This is Casteist and criminal. Hope someone files a case on them." Another Dalit writer also brought up Zomato's ad last year and said it is "socio-cultural capital of Oppressor castes".

"Last year, @zomato released a casteist Ad that dehumanized Dalits, & now they're introducing special pure vegetarian modes & fleets. This is what we call the socio-cultural capital of Oppressor castes. Majority of SCs, STs, & Muslims consume meat.