Zoom classes: how to cash in on your skills
From designing a website to perfecting a sun salutation or baking sourdough bread, taking an online masterclass became mainstream during the coronavirus pandemic and they continue to be big business.
Many are “side hustles” by the class teacher, who uses the cash from ticket sales to supplement their normal income. So, with living costs rising, do you have skills or specialist knowledge that could be turned into a lucrative masterclass or webinar?
The subject doesn’t have to be related to your job. It could be linked to your hobbies and interests. Maybe you are a singer, yoga expert or ultramarathon runner, or have just published your first novel?
There are lots of platforms out there that will help you with the pricing, marketing and payments, or you could try to sell the course yourself, using services such as Zoom and Eventbrite.
It was, of course, video-conferencing platforms such as Zoom that were big winners during the pandemic, when video calls replaced work face-to-face meetings and lots of social activities moved online, and going through all of that has perhaps inevitably transformed the way we learn.
During that period, “everyone learned how to learn online”, says Lucy Griffiths, the author of Make Money While You Sleep, who has made a seven-figure sum selling online courses since the start of the pandemic in March 2020.
“Whereas before, people might have gone to night school, now they want to learn things at home,” she says. “You can also sell to corporates. You can approach companies’ HR departments and offer courses and training that will help their employees.”
The amount of money online course creators can make is surprisingly high.
When he was in his early 20s, in 2018, the web developer Adam Janes created a
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