10 Best Life Insurance Companies for January 2025
Nationwide
With a broad range of product types and features, very satisfied customers, no coverage limits for many policy types, and a stellar grade from credit rating agency AM Best, Nationwide is at the top of our list of the best life insurance companies. Its three living benefit riders—which come at no extra cost— also helped boost its overall score.
Nationwide is a great choice for anyone looking to insure a child. Reason #1: You can buy as large of a whole life policy as you like for a child. Reason #2: The child can take over the policy when they’re an adult. Reason #3: If you buy a child term rider on your own policy, the rider can cover them until they’re 22 and be made into a permanent life insurance policy for the child without a health exam.
Many of the features that make Nationwide our favorite pick overall also propelled it to the top of our list of the best life insurance for people over 50. But it also scored well for this age group because you can buy up to $1.5 million in coverage without a medical exam and get an instant decision. And there’s no minimum age requirement for a final expense policy worth up to $50,000.
Outstanding selection of product types
Superior financial strength rating (A+)
3 living benefits included in many policies
Stand-out child life insurance features
Very few customer complaints to state regulators
Doesn’t pay dividends on whole life policies
Won’t sell term life to applicants over 70
No live chat for customer service
No way to start a claim online
Nationwide rises above competitors on a multitude of fronts. It has one of the widest product selections Investopedia saw among the 45 companies we surveyed. Ditto that for riders—only Ameritas and Brighthouse Financial offer
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