A $200 billion target: Can Budget 2025 simplify the ‘prohibitively complicated’ e-commerce exports
e-commerce exports have seen a commendable rise. An EY-Assocham study put the country’s e-commerce exports at $4-5 billion in FY23, with a target of $200 billion by 2030. E-commerce has helped give small businesses a level playing platform to sell to a much bigger market. The business requires minimal investment and with enablers and push from global players like Amazon, eBay as well as cross-border payment platforms like Payoneer, e-commerce export is becoming a lucrative option for many MSMEs in India.
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With India’s export share majorly going to the West (North America and major European countries like the UK, Germany), e-commerce exports have opened the doors for MSMEs to diversify to other markets.
Vinod Kumar, President, India SME Forum (ISF), says that e-commerce exports have made it accessible for our SME sellers to not only cater to traditional export markets but also unconventional ones.
“The rise of digital marketplaces like Amazon, Flipkart, and others has made it easier for Indian exporters to reach international customers without the need for physical presence in those markets. We have member sellers, who are now exporting to countries like the Netherlands, Saudi Arabia, Poland, Singapore, and many others. This would be unfathomable even a few years back,” he says.
He adds that Indian
