Advertisers flee X as outcry grows over Elon Musk's endorsement of antisemitic post
Elon Musk's endorsement of an antisemitic conspiracy theory on X gathered steam Friday, as several major advertisers on his social media platform cut off their spending after his comments.
The Walt Disney Co. said it was pausing spending on X, as did Lionsgate, an entertainment and film distribution company, and Paramount Global, a media giant that owns CBS. Apple, which spends tens of millions of dollars a year on X, also suspended advertising on the platform, a person with knowledge of the situation said. They followed IBM, which cut its spending with X on Thursday.
Elevate Your Tech Prowess with High-Value Skill Courses
Offering CollegeCourseWebsiteIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisit Musk, who bought Twitter last year and renamed it X, has been under scrutiny for months for allowing and even stoking antisemitic abuse on the site. That snowballed Wednesday when the tech billionaire agreed with a post on X that accused Jewish people who are facing antisemitism amid the Israel-Hamas war of pushing the «exact kind of dialectical hatred against whites that they claim to want people to stop using against them» and supporting the immigration of «hordes of minorities.»
«You have said the actual truth,» Musk replied.
Jewish groups have compared the statement in the original post to a belief known as replacement theory, a conspiracy theory that posits that nonwhite immigrants, organized by Jews, intend to replace the white race. That idea fueled Robert Bowers, who raged against Jewish people online before killing 11
