Ahead of Taylor Swift Eras Tour's London shows, TikTok reveals this new interactive feature
TikTok is currently rooting for Taylor Swift's new Eras Tour shows, the upcoming one being held in London. Now, they have unveiled a very interactive feature on Taylor Swift which is a first-of-its-kind, focused on her massively popular Eras Tour shows.
New Eras Tour feature on TikTok: Get custom Taylor Swift playlists, collect friendship beads and more
The #TSTheErasTour trend by TikTok gives Taylor Swift fans exclusive album-branded profile frames, that are designed on the basis of the star's released albums till now. This also includes her latest The Tortured Poets Department album as well, which was recently released ahead of her new leg of Eras Tour Shows.
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This new and interactive feature also allows Swifties to collect digital friendship beads and make a TikTok friendship bracelet which they can then flaunt online. The new feature also gives them access to exclusive highlights from the respective Eras Tour concerts and some custom playlists around Taylor Swift's most popular songs.
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According to TikTok, their major focus is currently on Taylor Swift, who has a massive fan following across the world and the company wanted to create an in-app experience exclusively for her fans who wanted to share the hype and energy around her Eras Tour live shows, according to USA Today. TikTok also claimed that this move was an attempt to create a fan experience that will help bridge
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