Air India looks to upgrade inflight product to woo premium customers
Air India is planning for a faster upgrade of its in-flight product on its key international routes to US and Europe as the Tata group airline tries to attract premium customers who had till now opted for Middle East carriers like Emirates and Qatar Airways due to higher service standard.
The airline is planning to amplify its offerings with first class, on top of a business class in its new A350 planes and is also upgrading cabins in its A320 narrow body aircraft. Simultaneously it has planned to have exclusive lounges for its customers at Delhi, Mumbai, Dubai, London, New York, San Francisco by the end of 2025.
“We have been talking about the Air India transformation and took a lot of initiatives, but with our new product people are now able to feel it. We have received good reviews from our customers and they feel that it is the sign of a new Air India which will be ready in next two years,” Rajesh Dogra, Chief Customer Experience Officer at the airline said.
The airline which currently operates the Airbus A350 aircraft between Delhi and London plans to connect New York and Newark from January. The A350 is a brand new aircraft where business class comes with a suit with sliding doors ensuring privacy.
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