Air India unveils new logo; Maharaja gets a new makeover
Air India unveiled its new logo on Thursday which signifies limitless possibilities. The Tata-owned airline has been working on the new logo for as many as 15 months.
«Air India’s new logo symbol — ‘The Vista’ — is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future, the company said in a press release. The new logo is inspired by the classic and iconic Indian window shape, historically used by Air India, which the airline believes is symbolic to 'Window of Opportunities'.
“Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage,» said Campbell Wilson, Air India CEO & MD. The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service, he added.
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