Airtel launches self-serve marketing communications platform for firms
New Delhi: Bharti Airtel, India’s second largest telecommunications service provider, has launched Airtel IQ Reach, a first-of-its-kind self-serve marketing communications platform, which will enable brands or companies to drive targeted customer engagements through personalized communications. Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans, the company said on Tuesday.
“Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication.
The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution," said Abhishek Biswal, Head – Digital Products & Services, Airtel Business.
This self-serve portal will be a one-stop destination to empower businesses, especially emerging businesses, to have full control of their campaign execution, by simply logging on to a single portal for designing customized messages, uploading or selecting their target audiences, scheduling their messages and, finally, tracking campaign effectiveness, all in just a few clicks. The platform will also offer real time insights and comprehensive analytics on a centralized dashboard with the aim of
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