Alipay Collaborates with Avalanche for Web3 Voucher Program
Alipay, a leading online payment platform, has partnered with Avalanche, a smart contract blockchain platform, to introduce a voucher program leveraging Web3 technology.
Avalanche said the initiative allows brands to test Web3 solutions and how to create new engagement opportunities with their users.
Announced on March 20, Avalanche revealed that Alipay’s ordering solution, Alipay+ D-store, along with its partnered e-wallets, are utilizing Avalanche for a Web3-enabled voucher program.
The voucher program was initially implemented in Southeast Asian milk tea stores, where customers can obtain vouchers by participating in a mini-game. Upon completing the game, users can claim a voucher directly in their e-wallets, enabling them to receive up to 50% discounts at over 500 milk tea shops.
This Web3 voucher program operates on an Avalanche subnet managed by AvaCloud, the blockchain service provided by Avalanche. The vouchers, designed to foster innovative interactions between brands like Alipay and users, are part of a proof-of-concept (POC) aimed at exploring the potential of Web3 solutions in enhancing customer engagement and driving new revenue streams.
Avalanche subnets offer flexibility, transparency, and Web3 capabilities, allowing builders to customize their EVM chains with desired privacy configurations.
In addition to offering discounts, the program enables Alipay to collaborate with other brands to leverage blockchain-powered features and digital collectibles.
In its initial phase, the program will be introduced to over 2,000 stores, with plans to reach 100 million users. Avalanche highlighted that this initiative demonstrates its commitment to building partnerships with established brands and expanding its
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