Amazon Prime Video announces reality series ‘Mission Start Ab’ to support young startups
Amazon Prime Video on Wednesday announced a reality web series, Mission Start Ab, to showcase and support early-stage startups by putting them through a series of challenges resulting in scaling up of their businesses while also securing funding. “The series brings together three renowned investors who will search for India’s next unicorn, by putting 10 early-stage founders through a series of intense exercises and simulations that will test their entrepreneurial, management, communication and crises-management skills,” the company said in a news release.
The investors will also invest in some of the ventures of the entrepreneurs featured in the programme and act as mentors to them, it added. The seven-episode reality web series is currently in production, and will be launched soon on Prime Video, the company said.
The web series has been launched in association with the office of the principal scientific adviser to the Government of India and follows the partnership signed between Amazon and the Ministry of Information & Broadcasting in April. “This captivating series will serve as a powerful platform, showcasing the inspiring stories of those driving social change through innovation,” Ajay Kumar Sood, principal scientific adviser to the government, said on Wednesday.
“…the series promises to entertain viewers while promoting the growth of our nation's grassroots innovation ecosystem,” he added. Recently, Shark Tank India, another reality show for startups, witnessed backlash after some of the participants claimed not receiving the funding promised during the show.
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