Apple joins slew of companies touting more US jobs. How Much is new?
Subscribe to enjoy similar stories. iPhone boxes carry a stamp saying they are designed by Apple in California. Smaller print makes clear one of America’s biggest manufacturing successes is mostly imported from China, where millions of people working for overseas contractors assemble the phones.
Early in the second Trump administration, Apple and other companies are trying to quickly answer the president’s call to rouse American manufacturing. To do that, they are turning to investments and job growth that include previously planned spending or developments already under way. Apple, like many of the most valuable U.S.
companies, isn’t a major manufacturer. It designs products, writes software and creates chip blueprints, but outsources much of its production and markets the result. With the Trump administration imposing tariffs on Chinese imports and urging a renaissance of American manufacturing, Apple is turning to a familiar playbook.
Chief Executive Tim Cook on Monday trumpeted plans to spend $500 billion in the U.S. and add 20,000 jobs, highlighting a plan to open a server-manufacturing site in Houston and to double its Advanced Manufacturing Fund, which was formed in 2017 to invest in U.S. manufacturing projects, to $10 billion.
Apple will work with its longtime manufacturing partner Foxconn for the Houston site. Apple’s new jobs promises are slightly ahead of the company’s recent four-year pace, and the spending pledge is roughly on track with its recent investments, according to a Wall Street Journal analysis. The AI server production facility in Houston is new, but the company has yet to spell out how many people it will continuously employ beyond saying it will create thousands of jobs.
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