Apple may unveil long-anticipated overhaul of iPhone SE as early as next week
Apple Inc. plans to unveil a long-anticipated overhaul of the iPhone SE in the coming days, a move that will modernize its lower-cost model in a bid to spur growth and entice consumers to switch from other brands.
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The company expects to announce the device as early as next week, ahead of it going on sale later in the month, according to people with knowledge of the matter. Apple is unlikely to hold a launch event for the device, opting to reveal it on its website instead, said the people, who asked not to be identified because the plans are private.
The debut will mark a major shift for an oft-overlooked smartphone, which Apple first introduced in 2016 as an entry-level model. The existing version — released in 2022 — has grown dated: It’s the only iPhone that still has a home button and lacks Face ID. The new version will look more like the iPhone 14 and also include Apple Intelligence, the company’s AI software.
There are already telltale signs that the new phone is coming. Inventory of the current iPhone SE has dried up at Apple retail stores in many parts of the US, which typically happens before a refresh.
Apple retail employees at several stores say that inventory has been dwindling for weeks and customers who want to buy the device in certain configurations sometimes need to be turned away.
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