Apple reduces prices of iPhones across models
Apple has cut the prices of iPhones by 3-4% across its entire portfolio allowing customers to save anywhere between Rs 5100 to Rs 6000 if they are buying a Pro or Pro Max model. The Made-in-India iPhones including 13, 14 and 15 have also seen a decrease of Rs 3000 while iPhone SE will be cheaper by Rs 2300.
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As per experts, this is happening for the first time that Apple has reduced prices for its Pro models. Traditionally, the company discontinues the Pro models after the new generation of Pro models are launched in the market and only the inventory of older Pro models is cleared by dealers and resellers by selective discounts. The maximum retail price (MRP) of the Pro models was not reduced.
However, Apple has taken a different stance on Pro models this time following a reduction in basic customs duty on mobile phones to 15% from 20% in the Budget. Apart from mobile phones, the customs duty has been slashed in printed circuit board assembly for mobile phones and mobile phone chargers.
The Cupertino-based tech giant has immediately passed on the benefits of the custom duty cuts to the consumers.
Currently, imported smartphones sold in India attract 18% GST and 22% customs duty (20% basic and 2% surcharge). The surcharge, which is 10% of the basic customs duty, will remain. After the cut, the total customs duty will be 16.5% (15% basic and 1.5% surcharge).
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