Apple sees sixth straight quarter of record revenue from iPhone sales in India
₹50,000. However, analysts and retailers both believe that there could be a ceiling to Apple sustaining this growth pace in the country.
“At some point in the near future, Apple will hit the ceiling—given that the market for premium phones is only about one-fifth of the overall market. Apple can only sell so many $1,000 phones in the long run, and at this point, the room for exponential growth will run out," he said.
Manish Khatri, partner at Mumbai-based retailer Mahesh Telecom, said that Apple’s mainstay for growth would be to offer its one- or two-year-old flagship phones at around the ₹50,000 price point. “The iPhone SE never sold well despite being priced lesser because people didn’t want such a basic feature set, and it felt like a compromise.
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