Are women the next best investors?

investmentnews.com:

The theme for International Women’s Day this year is focusing on inspiring inclusion and investing in women, and it couldn’t be more timely for the financial advice industry. 

A recent report by moomoo found that more women are planning to invest more in the future, despite facing challenges such as limited capital, fear of unknown risks, and limited experience and knowledge of investing.

Notably, although women’s financial confidence has been on the rise over the past few years, the survey results revealed a relatively low level of investment confidence among for women.

Grace O’Brien, creative director at AKQA, a digital design and innovation agency, who’s also a trained economist, says one of the reasons is that women aren’t encouraged to take risks and gamble with their money.

“They’re way more likely, for example, to put it in high-yield savings than to invest,” she says.

Finance influencers who target women on Instagram, O’Brien added, provide advice like, “Don’t put your money in savings, but put it in a low-cost index fund that has 8 percent returns, and you don’t have to look at it, and it’s not super risky.”

“There’s this sort of narrative or culture around being risk-averse, and I think it’s changing,” she says. “I think it just comes down to education for women and young girls in schools. You’re not taught what investing is, or how to manage your money, compared to men, who are more likely to go to business school or study economics or something, but that’s changing as well, though.”

O’Brien and her team, who are based at the company’s Amsterdam location, have launched the Pink Chip index for women, which aims to highlight how women-led companies are doing in the market. The index is a collaboration with