Bajaj Auto, Hero Moto's race to triumph over Enfield’s market pie may dent Eicher's margins
Hero MotoCorp and Bajaj Auto sealed partnership with Harley Davidson and Triumph, respectively. They have announced launching of products in the cruiser segment, which was long dominated by Eicher Motors’ Royal Enfield. The average industry size of the domestic >350CC category was 65,500 units per month as of FY23.
This implied around 5% share of the overall domestic two-wheeler industry. Within this, Royal Enfield commanded around 93% share. Bajaj Auto, on July 5, unveiled Speed 400 and Scrambler 400X, co-developed with Triumph Motorcycles.
Both the bikes are equipped with the all new TR-Series engine, which encompasses a 398 cc liquid-cooled, single cylinder, four-valve, DOHC cylinder head and six-speed gearbox. Triumph twins would rival the likes of RE Classic 350 which has sales of 26,200 units per month and Hunter 350 with sales of around 15,900 units per month. Also Read: After Harley, Bajaj-Triumph trains guns on Royal Enfield Earlier this week, Hero MotoCorp also made in-roads into the ballooning premium motorcycles market with the launch of Harley Davidson X440, a fully indigenized 440cc motorcycle it has co-created with the Milwaukee-based cult motorbike maker, at an aggressive starting price of ₹2.29 lakh ex-showroom. Read here: Hero rolls out 440cc Harley at ₹2.29 lakh The race among bike makers for market share in this segment is called for due to high margins.
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