Bakery that makes Sarah Lee and Entenmann's pushes back on FDA sesame warning

abcnews.go.com:

A top U.S. commercial bakery is pushing back on a Food and Drug Administration warning to stop using labels that say its products contain sesame — even when they don't

A top U.S. commercial bakery is pushing back on a Food and Drug Administration warning to stop using labels that say its products contain sesame — a potentially dangerous allergen — when they don't.

Bimbo Bakeries USA, which includes brands such as Sarah Lee, Entenmann's and Ball Park buns and rolls, appears to be defying an FDA warning sent in June that said the several of the company's products are “misbranded” because the labels list sesame or tree nuts even though those ingredients aren't in the foods.

In a response to the FDA, Bimbo officials said they wouldn't change their sesame labeling. The company said it creates “nationally uniform labels" that prevent people from inadvertently eating foods that can trigger potentially life-threatening reactions. The firm said it was not attempting to avoid legal requirements to avoid cross-contamination in plants.

“We think our approach is the most protective of sesame-allergic consumers,” the company wrote in a July 1 letter obtained by the advocacy group Center for Science in the Public Interest and shared with The Associated Press.

Bimbo officials confirmed their position in an email to the AP on Wednesday, calling it a “conservative approach” for consistent labeling of nationally distributed products.

FDA officials did not immediately comment on the company's response. By law, the agency can take actions ranging from recalls to civil fines and criminal charges against firms that fail to heed warning letters.

But CSPI and other food safety advocates said the standoff continues a practice that misleads