Big, fat Indian weddings are a thing of the past, says India’s most famous bridalwear designer Sabyasachi
bridalwear designer is calling an end to the industry he helped supersize.
Sales of elaborate bridal outfits — typically weighing up to 17 pounds and costing more than $6,800 — are declining, according to Sabyasachi Mukherjee, who has dressed some of India’s most famous women, including billionaire heiress Isha Ambani. Modern brides are now looking for more low-key designs as part of a broader shift away from traditionally ostentatious wedding celebrations, he said.
“The wedding industry in India as we know of it today is breathing its last,” Mukherjee said in an interview at his 25,000-square-foot (2,323 square meter) store in Mumbai.
Sustained economic growth is transforming India’s consumer landscape and its increasingly affluent population has made the country one of the fastest-growing luxury markets in the world.
At the top end, the number of people with a net worth of more than $30 million is expected to grow 50% between 2023 and 2028, according to McKinsey & Co. But aspirational customers are set to balloon too, hitting 100 million by 2027, the consulting firm estimates.
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