Bigger than food delivery? Investors rush to bless faith-tech startups
Subscribe to enjoy similar stories. Bengaluru: Unlike many Indians, Sahil Aggarwal doesn’t share their deep faith in astrology. And yet, the 28-year old, who works in the investment industry in Bengaluru, sought guidance from astrologers twice in the last one year.
But instead of meeting astrologers in the real world, he connected with them virtually, on Astrotalk, a digital astrology consultation company. “Accessing astrology services anonymously at the click of a button appealed to me," he said. “I feel the need to talk to an astrologer because we deal with a lot of uncertainties.
If there’s someone who claims to tell you about your future, why shouldn’t I try it?" he asked. Anxiety about the future made another person Mint spoke to visit astrology sites. This person, in his mid-40s, believed offline consultations are outdated.
App consultations, on the other hand, save time. “You do not get the right prediction every time—most astrologers give generic answers. However, it is psychological.
You are talking to somebody about your problem which you cannot discuss with anybody else," this person, who didn’t want to be identified, said. And thus, in a land teeming with spiritual gurus, priests and astrologers pledging their allegiance to assorted religious denominations, the stars are now aligning in favour of a new entrant—faith-tech. Top investors in India, which include PeakXV Partners, Blume Ventures and Matrix Partners, have all set sight on a piece of the action in the faith-tech space.
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