Digital asset manager Bitwise has made its mark in the world of non-fungible tokens (NFTs) by allowing its first spot Ether exchange-traded fund (ETF) commercial to be minted.
The 39-second clip, which showcases the advantages of Ethereum, can now be minted on the Ethereum blockchain.
Bitwise introduced the commercial as an opportunity to “capture a piece of crypto history” through an NFT mint.
The ad revolves around the concept of Ethereum operating 24/7 while “big finance” sleeps, drawing inspiration from a classic Apple advertisement that compared Mac computers to PCs in the early 2000s.
In the commercial, a dialogue unfolds between a casually dressed young man representing Ethereum and an older man in business attire, dressed in a nightgown to signify “Big Finance.”
As the trading day comes to a close, Big Finance boasts about moving billions around the world and expresses the need for rest.
In response, the Ethereum representative highlights the accessibility of stablecoins, NFTs, and loans, emphasizing that Ethereum is available round the clock.
He then kindly tucks “Big Finance” into bed, suggesting that rest is in order.
Capture a piece of crypto history: the 1st national TV spot minted as an NFT.
– 50% of proceeds will go to the @ProtocolGuild
– The other 50% will go directly to the actors
Mint here: https://t.co/BmweTlASf6 https://t.co/Qaga0CFD9v
— Bitwise (@BitwiseInvest) June 20, 2024
Described by Bitwise as a “piece of history,” the 39-second clip has already been minted 1,495 times by 530 unique minters, according to the Zora Network, an Ethereum layer-2 solution focused on artists and brands.
Bitwise has allocated 50% of the NFT proceeds to Protocol Guild, a collective funding mechanism established by Ethereum core
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