Blinkit enters 10-minute food delivery space with Bistro app
quick commerce platform Blinkit has launched a standalone app Bistro, marking its foray into the 10-minute food delivery space. The service has been rolled out in a few localities of Gurugram.
According to the description on Google's app store, the new platform will offer snacks, meals, desserts and beverages, which will be delivered in 10 minutes. The development comes at a time when food delivery and quick commerce platforms are extending the ultra-fast delivery model to food.
In 2022, Zomato, through its primary offering, had experimented with 10-minute delivery of food in Gurugram but later discontinued the pilot programme. It later launched Zomato Everyday which offers meals prepared by home cooks from centralised kitchens in relatively shorter timeframes.
Swiggy already runs its 10-minute food delivery offering under Bolt while Zepto operates Cafe, which are being scaled rapidly.
The newly listed Swiggy announced earlier this month that it has expanded Bolt to over 400 cities which already makes up 5% of its total food deliveries while Zepto is adding over 100 cafe outlets monthly and is set to launch a standalone app for its 10-minute food delivery service next week. According to Zepto's chief executive Aadit Palicha, the new service is clocking over 30,000 orders per day. Zepto Cafe offers items like tea, coffee, pastries and savoury snacks.
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