Quick commerce, food delivery firms clock order spike on New Year’s Eve
New Year’s Eve parties, quick commerce and food delivery platforms witnessed increased activity around the evening of December 31.
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Blinkit CEO Albinder Dhindsa said that by 5 pm, the Zomato-owned platform crossed the total number of orders it clocked on December 31, 2023.
Dhindsa, who was out packing and delivering a few items himself, announced the launch of its large-order fleet in Delhi and Gurgaon, which are bigger delivery vehicles to deliver bulk orders, large electronics and other party goods.
Swiggy cofounder Phani Kishan Addepalli, posted a picture of a fully-stocked warehouse of its quick commerce unit Instamart in Bengaluru. New Year’s Eve is typically the busiest day in a year for food delivery and quick commerce platforms.
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