Health, fitness products fly off the shelves at D2C, quick commerce
quick commerce platforms are experiencing surging demand for health and fitness-focused products in the New Year propelled by a growing focus on fitness and personal wellbeing by consumers.
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Unilever Ventures-backed startup Healthify, a provider of services such as nutrition tracking, calorie monitoring and fitness coaching, said it earned around Rs 2.5 crore in revenue on New Year’s Eve and New Year’s Day combined. This is a sharp rise from the company’s average daily revenue of Rs 65-70 lakhs.
“New Year resolutions prompt many customers to immediately take up digital health and fitness services like Healthify…This year, we have noticed people adopting their resolutions even earlier before New Year,” Tushar Vashisht, cofounder of Healthify told ET.
Boldfit, a bootstrapped D2C brand offering fitness products, saw the highest traction for categories like fitness accessories, yoga mats, and activewear during this period.
«We expect this momentum to sustain well into the first quarter of 2025, as the fitness industry continues to grow rapidly. With awareness around health and wellness at an all-time high, we are projecting a 30-40% overall growth in revenue for FY25,» said Boldfit founder Pallav Bihani.
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