BlinkX opens India’s first Gen AI lab in the stock broking industry
JM Financial, has set up BlinkX Gen AI Lab for operational efficiencies and enhancing customers’ experiences.
Spread over 10,000 sq ft, BlinkX Gen AI Lab, based in Mumbai, has a dedicated team of in-house researchers and developers who aim to drive consistent innovations to deliver personalised trading strategies, risk management, portfolio optimisation, and faster decision-making capabilities to customers.
Soumya Pattanayak, associate director, MarTech, AI and Digital Marketing, BlinkX by JM Financial, said, “The launch of BlinkX Gen AI Lab represents a major advancement in our AI capabilities. One of our standout innovations, amongst many, is the automated creative commentary generation, which will deliver personalised, real-time content tailored to each client's portfolio and relevant market events”.
For example, the AI-driven Hyper Personalised Nudge Engine will send personalized nudges to customers based on their behavior and channel preference — building industry-first use cases using highly processed customer data from Machine Learning models. The lab has already initiated multiple AI-driven projects focused on Customer Behavioural Models, Real-Time Analysis, Advanced-Data Infrastructure, Automated Customer Engagement, and Marketing.
«The capabilities developed here will allow us to anticipate client needs and deliver tailored solutions that enhance their trading experience. For instance, our Customer-Activity Prediction Model will help us understand and segment clients based on their trading patterns,
