Brands celebrate golden moment of Neeraj Chopra's Olympic win
Neeraj Chopra's silver and his easy and graceful sportsmanship at the Paris Olympics has ignited worldwide praise on social media. This sparked leading sponsors of the javelin star to take advertising and campaigns featuring Chopra global, with plans to amplify the win and step up campaigns through the year.
«Neeraj Chopra's remarkable achievement in winning the silver medal at the Paris Olympics and his exceptional code of conduct throughout the event have captured the world's attention, elevating him to a truly global icon,» said a spokesperson for Swiss luxury watchmaker Omega, which signed Chopra in May this year.
Beverage maker Coca-Cola India, which signed Chopra to endorse its Limca GlucoCharge hydration drink two years back, is unveiling a film to capture Chopra's spirit on global platforms.
«As he brings home a silver medal, we're excited to unveil a digital film capturing the spirit of a champion who continues to make India proud on the global stage,» said Ruchira Bhattacharya, senior director, marketing-hydration, sports and tea category, India and South-West Asia, Coca-Cola.
The beverage maker put out campaigns about the athlete on its official global LinkedIn and Instagram pages soon after he clinched the silver medal late Thursday.
Chopra stepped aside to let hockey goalkeeper PR Sreejesh be the joint flagbearer for the Indian contingent during the closing ceremony at the Paris Games along with shooter and medalist Manu Bhaker. Earlier, after winning the silver, he also invited Pakistan's gold
