Canadians sign up for 1,461-pack of beer to get through Trump's term

Canadians need a drink.

The country has been on edge since November, when United States President Donald Trump began threatening to impose tariffs on Canadian goods and started calling for Canada to become the 51st state — through “economic force” if necessary.

These pressures prompted Moosehead Breweries Ltd., the country’s oldest independent beermaker, to unveil a specialty product: a pack of 1,461 beer cans, one for each day of Trump’s presidency. The first one sold within 11 minutes of the product’s launch, and more than 400 prospective buyers are now on a wait list.

For about $3,500 — including shipping — the company will send its “Presidential Pack” to customers in three provinces. The pack comes in a crate that’s about four feet (1.2 meters) wide and four feet tall, and weighs around 1,900 pounds (862 kilograms) — about the same as two concert grand pianos.

Each crate features a message: “Congratulations,” it reads. “You are now 1,461 beers closer to 2029. We can’t predict how the next four years will go, but considering how 2025 started, we have a feeling this many beers will come in handy.”

The company has sold 10 Presidential Packs so far, according to Moosehead spokesperson Brittany Ballentine. Whether the family-owned brewery can meet that demand is “unclear, logistically,” Ballentine said.

Moosehead’s mega-packs are in keeping with a nationwide campaign to buy Canadian products and ditch U.S. alternatives. Canadian companies have seized the moment, sometimes offering products at 25 per cent discounts — the rate at which Trump has threatened to levy most Canadian goods — and clearly labelling U.S.-sourced products for customers seeking to avoid buying American.

Booze, too, is a touchy subject. Provincial