Coursera sees spike in GenAI course demand, India leads enrolments
Edtech platform Coursera is banking on the rising demand for generative AI (genAI) courses to drive learner growth as India is at the forefront of enrollments, a senior executive told ET.
“If we are comparing it to the pandemic, of course the growth is slower (for online learning platforms). But now genAI courses are driving the growth with over 950,000 enrollments happening for genAI courses and almost 1600% year-on-year growth in genAI content,” Raghav Gupta, managing director of Coursera India and Asia Pacific, said in an interview.
“Some of the growth is also happening because it is such a hot topic that people want to learn and there is a bit of a fear of missing out as well,” he added.
India currently has about 26 million registered learners on Coursera, trailing only the US with 29 million. However, India leads in the number of enrollments for genAI courses, surpassing the US.
He noted that in 2023, someone in India enrolled in a genAI course in Coursera every three minutes. In 2024, this demand quadrupled, with one enrollment occurring every minute.
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