Ganesh Swami, CEO of blockchain data aggregator Covalent says there continues to be an “intense demand” for on-chain data analysts, that is yet to be satisfied.
Speaking to Cointelegraph, Swami said that analysts are in “intense demand” as there’s a “real need” for data experts to “make sense” of on-chain data, explaining:
Swami explained that while the demand for on-chain data analysts has yet to eclipse their Web2 counterpart, the growth of stablecoin usage, lending, and decentralized finance (DeFi) products over the last 18 months has led to increasing demand for the job title.
Swami said similar to data analysts in traditional industries, on-chain data analysts can expect to analyze a company's “reach, retention and revenue” metrics, except, in this case, the intelligence would be found on-chain data across multiple blockchains.
For example, in the case of an NFT project, Swami explained that "reach" would look into “how many people mint your tokens” and "retention" would relate to “what is the average holding period for these tokens" which is important to know whether investors are using these for “quick flips” or “holding on to them” long term.
"Revenue" is about sales — with blockchain analysts able to determine whether the sales are “concentrated through a handful of sales or distributed across multiple collections," he explained.
But the role doesn't e there. Swami said that “to make better protocols and better serve users,” on-chain analysts can “cross-target users for marketing purposes or for user acquisition purposes” by reviewing what’s happened on competitor protocols, as the blockchain leaves what Swami likes to call “historical breadcrumbs.”
Swami also predicted that “Web3 data will exceed Web2 data” at
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