Dabur eyes ₹7000 crore in business from HPC, ₹5000 crore from healthcare in medium term

livemint.com:

Dabur India Ltd. plans to have ₹7,000 crore in revenues from its home and personal care business, and taking its healthcare business to ₹5,000 crore in the medium term. This growth will be driven by the company's strategy of extending its existing brands into newer categories and consumption occasions, as well as tapping into new platforms such as e-commerce.

Dabur operates across three categories: home and personal care, healthcare, and food and beverages. In FY23, the company's home and personal care business reported net sales of ₹3,846 crore, making up 47.2% of its domestic business. The healthcare business reported net sales of ₹2,581 crore, while the food and beverages business reported net sales of ₹1,724 crore.

Dabur's healthcare business is expected to grow at a high single-digit rate in the long term, driven by the increasing demand for wellness products. The company's CEO, Mohit Malhotra, pointed out broad trends such as consumer shift towards wellness products and overall better physical health. Dabur sells healthcare products such as Chyawanprash, Honitus, Lal, Hajmola, and Dabur honey.

Within the home and personal care portfolio, Dabur plans to grow double-digit with an ambition to reach ₹7,000 crore in business in the medium term. The company will do this by growing ahead of the category to gain market share. Dabur will also drive premiumization in the category to expand gross margins.

For instance, the company has already launched body washes under its Gulabari brand apart from aerosols under Odonil air fresheners. Malhotra said the company will push more brands into its power brand strategy by entering into newer categories under existing brands as well as expanding distribution for them. For instance,