DAMPSTOP by Berger Paints: The hassle-free waterproofing solution

economictimes.indiatimes.com:

Therefore, Berger Paints India Limited has introduced an innovative range of waterproofing products — Berger DAMPSTOP. These meticulously formulated products offer versatile solutions for various waterproofing needs, including dampness, silane treatment, and salt leaching treatment.
In today's fast-paced world, builders and homeowners rarely have the time to allow concrete structures to cure properly, which can significantly impact the longevity of a building.

Waterproofing not only shields structures from water-related damages but also extends their lifespan. However, waterproofing is a tedious task. It involves breaking open the surface to do waterproofing.

With the introduction of this innovative product range, Berger Paints aims to simplify the process for consumers.
To amplify the launch of one such innovative waterproofing product, Berger Paints released a captivating TVC starring Hindi film actors Akshay Kumar and Gulshan Grover. In the TVC, Akshay Kumar is seen playing the role of a renowned photographer and Gulshan Grover as an antique collector.

Filled with humour, the TVC aptly connotes the importance of waterproofing. The video starts with the photographer being utterly fascinated by the antique collector’s collection. But soon, his fascination gets replaced with frustration as the gun holder falls off the wall due to dampness.