Digital platforms lay groundwork to cash in on Maha Kumbh
spiritual apps, in addition to travel and hospitality, have laid the ground to capitalise on the month-long Maha Kumbh Mela that starts Monday in Prayagraj.
While travel and hospitality firms reported a spike in bookings for Prayagraj from those who want to attend the festival physically, online spiritual and devotional platforms are expecting a surge in traffic coming from devotees wanting to be a part of the Maha Kumbh virtually.
Digital platforms such as Sri Mandir, Vama.App and DevDham, which are looking at offering multiple remote services to enable access to devotees around the world, are anticipating a 40-50% increase in the number of app downloads and new users compared to business as usual.
The Maha Kumbh, held every 12 years and lasting over a month, draws Hindu devotees from around the world.
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