DreamSetGo, unveiled the first edition of its year-end sports wrap-up report — DreamSetGo’s Sports Travel Index 2023.
In 2023, DreamSetGo facilitated over 7500+ sports travelers across 14 global sporting events, a 30% increase since the pandemic. This indicates an increased appetite amongst sports travel and luxury experiences, the company said.
‘Revenge travel’ is a key factor to this demand. The insights are based on DreamSetGo’s booking and demand data between January 2023 — and December 2023.
DreamSetGo said an interesting trend is an increase in demand from Tier-II cities for outbound sports tourism.
Dominating the booking landscape was Mumbai followed by Delhi, Bangalore, Ahmedabad, Pune and Jaipur, as per the report.
Sharing insights on the growth of the sports tourism industry in 2024, Monish Shah, founder and chief business officer said post the pandemic, sports tourism has emerged as the first sector within tourism to recover.
«Sports travellers now constitute 10-12% of the entire outbound travel market, a notable increase from the mere 5-7% five years ago. Based on the current consumer sentiment, we anticipate 200% growth in the premium sports travel segment in 2024, mainly led by mega sporting events such as the ICC Men’s T20 World Cup and the Olympic Games Paris 2024,» he said.
Shah said the journey towards becoming a global sports powerhouse is well underway.
«With continued government and acceleration by the private sector, India is poised to emerge as a major player in the international sports arena. While cricket remains a dominant force, India is witnessing a surge in interest in outbound international sports like football, rugby, golf, kabaddi, badminton, and basketball,» he added.